At THECATBRANDW we make a clear commitment to organic cotton. Many of you will ask: why, is it just another fashion trend, a trend that serves to put a nice label and little more? Definitely not. The cultivation of organic cotton, increasingly widespread, has every reason to be set in a world that strives to be more sustainable and respectful of the earth. Both big and small actions can make a difference. Its use in kids clothing makes sense both for ethical and practical reasons. Ethically for the benefits it brings to the earth and its biodiversity. Practically for its quality and durability. At THECATBRANDW we believe that clothing should not be a disposable good. A garment made with good materials can accompany the little ones for at least a couple of years if we choose the right size. And pass on to another child in turn. Organic cotton helps make all this possible. Shall we see?
1. BETTER QUALITY, A LONG LASTING FIBER
Did you know that organic cotton delivers higher quality and stronger yarn than regular cotton
because they are handpicked? It is more naturally soft to the touch while maintaining a long-lasting kind of fiber. On the other hand, machine-picked conventional cotton fibers are weaker, chemicals usually make them more breakable. That’s why organic cotton results better in children garments that last longer and be less rough than those made of conventional cotton.
2. PESTICIDE- AND TOXIC-FREE, BETTER FOR FARMERS
Organic cotton is produced without toxic substances and environmentally harmful pesticides. So, its grows in healthier soil. When cultivating organic cotton the farmers use local insects that eat the smaller bugs that destroy the cotton, so the area remains biodiverse with a balance of insect life. Also farmers and their families benefit from not being exposed to chemicals and harmful pesticides in the field or through their water supply and food. In the case of GOTS certified organic cotton, which is the cotton used by THECATBRANDW, it also has the guarantee that it has been cultivated in good conditions for the workers, besides going through many other verification controls of organic agriculture.
3. HELPS PRESERVE A HEALTHIER AND MORE BIODIVERSE EARTH
Regular cotton is grown on the same land over and over again, which means that the soil is depleted of nutrients and its quality degrades. That´s why organic cotton crops help to make the planet sustainable, protecting the health of soils and natural ecosystems. This also means that it contributes to create a sustainable future for children.
4. HYPOALLERGENIC FO CHILDREN
Buying organic cotton clothing protects your child because the fibers have not been exposed to chemicals, so it is softer and kinder to the skin. It is also hypoallergenic, less likely to produce any allergies compared to the pesticide residues that can be found in non-organic fiber and can cause various sensitive reactions.
5. SAVING WATER
Conventional cotton production is a water-intensive process. In contrast, organic cotton cultivation uses 92% less water than conventional cotton production, in addition to using rainwater more efficiently for irrigation, because most of it is grown in rainfed areas. According to Textile Exchange, 80% of organic cotton is watered using rainfall. With the absence of chemicals and pesticides used during production, the water that is put back into the soil and rivers is cleaner and safer. One more benefit of not using pesticides and chemicals is that it has also a positive effect on animals and insects. And since most traditional cotton is grown in water-scarce areas, it has a significant and detrimental impact on the scarcity of water sources and the people who depend on it for their livelihoods.
6. SOFTER AS YOU USE IT
Organic cotton gets softer the more it is washed, that’s why it is preferred by children who wants soft, cozy clothes that make them feel confident and free, that would be the clothes that I definitely would wear if I were a human!
7. LESS CO2 EMISSIONS
The production of traditional cotton also releases massive amounts of greenhouse gases into the atmosphere, which makes it a very real threat to our planet. Organic cotton instead it’s grown without harmful chemicals, so it leaves the soil, air and water free from contaminates and it produces around 46% less CO2 emissions compared to regular cotton.